5-7 June 2019
Gdynia, Poland
What is product camp?
WEDNESDAY:
INSPIRING
CONFERENCE
Open up to the wisdom, experience and charisma of our seasoned speakers. Listen in to 9 inspiring talks that will likely change the way you: plan projects, talk to users, design logic or ... listen to your boss. Mingle with the like minded digital product creators.
SEE THE LINEUP
THURSDAY:
PRACTICAL
WORKSHOPS
Participate in one (or even two) of eight half-day workshops hosted by world class product practitioners. Hone your skills during hands-on exercises while collaborating with other designers, researchers and product professionals. All in a friendly and accommodating atmosphere and state of the art facilities.
CHECK WORKSHOPS
Friday:
BarCamp
& Afterparty
Throw yourself in the epicentre of the most vibrant and prolific educational event of the decade. 500 creators. 7 rooms. 60 sessions. Tons of experience and kilojoules of passion. Listen and ask. Nod or argue. Demo or take notes. Our motto is: No spectators - Only participants.
About the BarCampABOUT BARCAMP
Barcamp is a gathering of like-minded product professionals born from the desire to share knowledge and learn in the open environment.
Participants coming to barcamp should be ready to present, share their experiences or otherwise actively participate during the sessions.
There is no preset agenda known before the event. Barcamp starts with the session hosts (presenters) putting topics of their sessions inside empty slots on the barcamp board.
Sessions will run from the morning till the afternoon and are spread across 7 rooms. Before each round of sessions, presenters will pitch their topics, so that other participants can better manage their paradox of choice.
In case you wonder:
- Coffee / tea / water & lunch are provided
- Session hosts (presenters) need to use their own laptops & dongles. All projectors in the venue use HDMI connectors.
- Each session lasts for 30min (we’re recommending max 25min for a presentation + 5min for questions/discussion)
- You can run your session in English or Polish
- We’re open to all types of session formats. You can run a regular presentation, host a quick workshop, moderate a fishboal discussion or a Q&A session. As long as you don’t diverge too far from the broad arena of product / design / research / UX you will likely gather a handsome pack of followers eager to hear what you have to say or show.
Summing things up, let us quote the original Barcamp manifesto:
"No Spectators. Only participants. We are independent, empowered, and en-fucking-gaged."
Our Speakers
CONFERENCE
Registration will be open all day long.
Conference Host
Consultant
We all know how fast technology changes. But, we sometimes fail to understand how fast our process needs to change to keep up. This talk is about how 21st century software development has thrown out most of the process assumptions you might have originally learned. In this talk Jeff Patton will explain how Product Thinking, Lean Startup Thinking, and Continuous Delivery has fundamentally changed how we design and build software.
Product Design Lead & Principal Product Designer
Whether you are on Spotify, Netflix, or Instagram, you see that your experience is becoming more and more personalized to you based on what you do, what you like, what you click. How might you deliver such experiences in your products? How can you do this in a human-centered yet algorithmic way? We will share a set of tangible and actionable design guidelines that we use at Zalando to deliver individualized fashion e-commerce experiences at scale for each of our 27 million customers.
Agile Coach, Director
Play, experimentation and learning are deeply rooted in LEGO and that is why agile methods fits so well within the company’s way of developing products and marketing. Learn how LEGO experiments with agile ways of working and have used methods like SCRUM, SAFe and Design Sprints to improve developing their products.
Creative Director
Drawing on some of frog’s recent work and collaborations in the space of designing with and for children, Kara will share how the learnings from this ethnographic research can provide fresh perspectives and guidance for the design of future products and services.
Considered fundamental to the success of any tech company, product strategies are still often misunderstood and deliver low impact. In this talk we look at Multiple Strategic Tracks (MuST), the little-known, and often informal, strategy development process that helped Google, Apple, Netflix, and other market leaders find breakthrough products repeatedly.
Group Director
Today, we stand at a technological, political and environmental inflection point. Two decades of rapid technology growth and innovation have generated enormous physical and digital clutter. The steep demand on the planet’s resources mirrors the demand on our time and attention. The opportunities for meaningful and mindful design to revolutionize a number of areas are greater now than we’ve seen in years. We’re on the cusp of a creative revolution: the opportunity to rethink our products and services in order to take care of the world we live in, as well as the people in it.
Director of Product Design
Jane has grown the Babylon design, research and content team at Babylon from 6 people in October 2019 to 54 today (and still rising). She has probably seen more portfolios, interviewed more people and set up a bigger team almost from scratch than anyone recently.
Moving so quickly has allowed her to trial different approaches to hiring, setting up the team and managing, which means she’s learning a lot about what works, and she would like to share these lessons with you.
The talk will give an overview of successful strategies to hire and scale an amazing team of design, or of any kind (and some suggestions of what not to do)
Head of Engagement
WORKSHOPS
MORNING WORKSHOPS (8:30AM - 12:00PM)
AFTERNOON WORKSHOPS (1:00PM - 4:30PM)
BARCAMP & BEACH PARTY
-
08:30 - 09:00 AMRegistration
-
09:00 - 09:20 AMWelcome speech
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9:30 - 10:00 AMSession 1
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10:10 - 10:40 AMSession 2
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10:50 - 11:20 AMSession 3
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11:20 - 11:40 AM~ Coffee break ~
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11:50 - 12:20 PMSession 4
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12:30 - 1:00 PMSession 5
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1:00 - 2:00 PM~ Lunch ~
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2:10 - 2:40 PMSession 6
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2:50 - 3:20 PMSession 7
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3:20 - 3:40 PM~ Coffee break ~
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3:50 - 4:20 PMSession 8
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4:30 - 5:00 PMSession 9
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7:00 PMBEACH PARTY
Del Mar Restaurant
Bulwar Nadmorski 1
Gdynia
There is no preset agenda known before the event. Barcamp starts with the session hosts (presenters) putting topics of their sessions inside empty slots on the barcamp board. Sessions will run from the morning till the afternoon and are spread across 7 rooms. Before each round of sessions, presenters will pitch their topics, so that other participants can better manage their paradox of choice.
TICKETS
DAY 1: WEDNESDAY
CONFERENCE
-
Super Early Bird *
899 PLN 210 EUR -
Early Bird **
999 PLN 230 EUR -
Regular
1199 PLN 280 EUR -
Live Streaming
at the Venue
999 PLN 280 EUR?All Conference tickets for the main auditorium are now sold out. Due to high demand we’re launching Live Streaming. All conference talks will be broadcast live (speaker video + slides). The Live Streaming session will happen at the same venue, next door to the main auditorium - in the nice & comfortable Cinema Room. Everything else stays the same: Networking during breaks, Lunch, great atmosphere and the Beach Party of course.
DAY 2: THURSDAY
WORKSHOPS
-
Super Early Bird *
499 PLN 120 EUR -
Early Bird **
599 PLN 140 EUR -
Regular
699 PLN 160 EUR
LOOKING FOR
A DISCOUNT?
Buy a Workshop + Conference combo and save 100 PLN!
DAY 3: FRIDAY
BARCAMP
-
REGULAR
169 PLN 40 EUR
Please note that tickets for Day 1 and Day 2 do not include entry for the Barcamp day
WHERE?
Pomorski Park Naukowo-Technologiczny
Aleja Zwycięstwa 96/98
81-451 Gdynia, Poland
DIRECT FLIGHTS TO GDANSK FROM MAJOR CITIES
- BERLIN ➜ from €100
- LONDON ➜ from €55
- PARIS ➜ from €170
- KYIV ➜ from €100
- OSLO ➜ from €45
- STOCKHOLM ➜ from €55
- BUDAPEST ➜ from €140
- DUBLIN ➜ from €160
- ROME ➜ from €180
- VIENNA ➜ from €135
- MADRID ➜ from €160
- VILNUS ➜ from €135
- BRATISLAVA ➜ from €215
- COPENHAGEN ➜ from €205
Jeff Patton Owner, Author of 'User Story Mapping'
Veteran product manager, agile, lean, ux and product design evangelist.
Jeff Patton is the glue that connects good product management and strategy, lean user experience and agile delivery practices together. He has authored numerous articles, essays and, most recently, a book, “User Story Mapping.” An independent consultant with a unique teaching and speaking style, he uses hand-drawings and engaging storytelling to share his passion for product design.
Jeff has a long, involved history in product design. He has designed and developed software for the past 20 years on a wide variety of projects from on-line aircraft parts ordering to electronic medical records. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular, he has specialized in the application of user-centered design techniques to improve Agile requirements, planning, and products. From his work with Tomax to Thoughtworks, you can review his work on his Linkedin profile. Jeff is an independent consultant, providing training, coaching and consulting services. He’s also available to lecture and speak at various conferences and events.
NOT ENOUGH OF JEFF?
How about a 2 day training course with Jeff right before Product Camp?
3-4 June in Warsaw, Poland.
Kara Pecknold Creative Director
Kara Pecknold is a Creative Director and a Design Research lead at frog with more than 15 years of experience. She has had the opportunity to work with clients across a variety of sectors from energy, education and international development to health, automotive and financial services.
She is the global lead for frog’s Collective Action Toolkit, a collaboration and creativity tool that enables groups of people anywhere to organise, collaborate, and create solutions for problems affecting their community. Prior to frog, she ran her own design research consultancy in Vancouver, Canada.
She speaks, teaches and writes on design research methods as well as building creative capabilities within organizations. Outside of work, Kara enjoys yoga, dancing and hiking as well bringing people together around food, drink and the shared table.
Jane Austin Director of Product Design
Jane is an award-winning designer and has spoken and given keynotes at conferences all over the world (she once flew to Chile for the weekend to do a talk – ask her about the earthquake).
She loves building high performing design teams and helping make companies, big or small, more customer centred.
She currently works as Director of Product Design at Babylon Health, whose mission is to put an accessible and affordable health service in the hands of every person on earth.
Prior to this she led the design team at MOO, grew the team at The Telegraph from one to twenty, at the same time as leading the redesign of the website and several apps, and has worked at GDS (home of gov.uk), in an online trading firm, in start-ups and in agencies.
Val Scholz Head of Engagement
Val Scholz serves as Head of Engagement for Revolut, a technology company that is disrupting finance and Europe’s fastest growing startup. Val was awarded the Forbes 30 Under 30 in 2018.
Eik Brandsgaard Agile Coach Director
‘You Can’t stop the waves but you can learn to surf’
This is the motto Eik Thyrsted Brandsgård lives by, surfing being agile ideas and waves being our increasingly complex world. Eik is passionate about helping teams to collaborate towards a shared outcome in ways that creates flow, fun and results.
It is a combination of an academic background from studying Humanistic Informatics at University of Aalborg mixed with very hands-on applications of agile, lean, design thinking, design sprints and a healthy dose of project management that have shaped Eik. He started his career in a number of digital startups and then pursued his dream of working at LEGO where he since 2005 has taken on roles as project manager, producer, product owner, scrum master, people manager and leader. Eik is currently Agile Coach Director in Product & Marketing Development at LEGO.
Eik lives in Denmark with his Norwegian wife and their three sons and when they are not all playing with LEGO they sail, ski, snowboard and mountainbike. Eik is a keen photographer and he loves a good movie.
Oh – and Eik enjoys surfing in real waves too!
Jay Kaufmann Head of Digital Experience
Jay Kaufmann has been developing digital products for over 20 years and managing designers for 10. At Zalando, he scaled up the Product Design guild by a factor of 6… playing a central role in setting up hiring processes, cultural triggers, professional development frameworks and performance management processes. He currently heads up the teams of “embedded” designers working in strong multi-disciplinary teams with product managers and engineers to deliver customer-centered product solutions for Zalando’s core fashion e-commerce business.
Javier Cuello UX Designer
Javier is a designer from Argentina, specialising in UX design for digital products. He has designed for both large organisations (Telefonica, Yahoo, Zara and InfoJobs) and startups. At the moment, Javier is part of the UX team at UEFA.
After moving to Barcelona, Javier started designing apps already back in 2009 (do you remember Blackberry?.) A few years later, in 2013, he co-wrote and published "Designing Mobile Apps", a book that summarised his knowledge on the field.
This experience as writer led him to publish regularly on Smashing Magazine, and other websites, about the learnings (and struggles) of being a designer.
Currently embracing a nomadic lifestyle, Javier has travelled to more than 60 countries, offering workshops, lectures and trainings in many of them (including China, with almost-simultaneous translation.)
Javier is always willing to help on design, so don't hesitate in contacting him on Twitter.
Clementine Jinhee Principal Product Designer
I am an experience designer loving to design the myriad of “digital things for people’s use”. I like to be called experience designer because in the end, it’s all about designing an experience through your products. Beyond UI. Beyond features. I enjoy solving complex problems with simple yet smart solutions and design value-added products by combining strategic thinking, creative interaction design skills and good command of user research. Currently I am working at Zalando as Principal Product Designer, having a blast shaping Zalando’s next fashion platform and working in the intersection of interaction design, AI/machine learning, and user insights specific to fashion & shopping.
More at www.clementinejinhee.com
Vilma Sirainen Product Design Lead
My life mission is to create things, mainly digital or musical, that help people express themselves better. One way I’m currently doing this is as a Product Design Lead at Zalando, Europe’s leading online platform for fashion and lifestyle. I want to help people, especially through cracking online personalization, creatively express themselves to the world through their fashion choices. Before Zalando, I worked in US startups Grooveshark (backed by Intel) and Moveline (backed by Techstars), and then I moved into the agency world designing for clients such as LG Electronics' Smart TV and Disney.
Ashley Benigno Group Director
I'm a digital pioneer and creative leader with close to 20 years of global experience at the intersection of design, innovation, brand and marketing. With a background that is both consultant and client-side, and a track record in successfully designing & launching innovative brands & services, I bring empathy and understanding of different roles and cultural nuances to complex projects and programmes of digital transformation.
Marcin Zaremba Chief Product Officer
Currently Chief Product Officer in Synerise. Previously CPO in iTaxi and Head of Products in PizzaPortal (Delivery Hero Holding).
Ex-Board member and co-owner of Senfino Software House. Co-founder of Proseed Magazine, ex head of business in Lovemobile (o2 group) and ex head of mobile products in o2.pl. University lecturer and IAB instructor. Co-founder and lecturer in AppAcademy; 46 on list of 50 most creative in business (Brief Magazine Poland).
Google Product Strategy Expert. Author of the book "Mobile for Managers”.
Avid admirer of mechanical watches.
Andra Baragan Founder & CRO Manager
Andra Baragan is an experienced conversion optimization specialist and a certified ConversionXL Optimizer and Data Analyst. She has worked with over 80 online businesses and has brought over 6 figures in increased revenue for them. She is the founder of Ontrack Digital, a conversion rate optimization agency.
Itamar Gilad Product, strategy and growth consultant
Itamar Gilad is a consultant, author and speaker specializing in product management, strategy, and growth. Over the past 20 years he held senior product management and engineering roles at Google, Microsoft and other companies. At Google Itamar launched Gmail's Tabbed Inbox and lead Gmail's growth team (resulting in 1Bn MAUs). Itamar writes a popular product management blog and is the creator of a number of product management methodologies including GIST planing and The Confidence Tool.
Werner Puchert Experience Architect
Werner Puchert is an Ex-Deloitte hotshot, devoted father and dispenser of both words of wisdom and humour. He spends most of his time in Poland these days, even though he hails from South Africa. His current projects include a podcast, a book, a business and an extraordinary conference at a castle. Sadly, all this pales when compared to his waistcoats, but that has to be experienced in person. To be honest, so does Werner.
He has led Creative and User Experience teams and worked on several Mobile and Digital Transformation Strategies. In 2015 he contributed to launching the first Deloitte Digital in Central Europe. He established his consultancy in 2018 to grow a practice focused on unlocking the transformational potential of experience design.
Before you select your tickets...
how would you like to pay?
- Prices do not include VAT or processing fee by Eventbrite. Avoid the latter by selecting “pro-forma” option.
- All payments in PLN. Prices in EUR indicative only.
- This year Barcamp is sold separately. Admission to workshops / conference doesn’t give you access to Barcamp.
- Please note that Super Early & Early Bird tickets are not available on Eventbrite.
Bank transfer (proforma)
- Ideal for corporate clients in Poland
-
How it works?
?1. Fill in a form & Select tickets
2. We email you with a pro-forma invoice
3. You have 5 working days to pay
4. We send a prepayment invoice
5. We send the final invoice after the event
Credit card via eventbrite
- Ideal for clients outside of Poland
- Eventbrite will invoice you once the payment is settled
User Story Mapping (SOLD OUT)
Jeff Patton
Patton & Associates
We are sorry, this workshop is sold out 🙁 But there’s still a chance to participate in Jeff’s workshop!
A 2-day training course with Jeff right before Product Camp.
3-4 June in Warsaw, Poland.
ABOUT THE WORKSHOP
In this half-day fast-paced workshop, you’ll learn story mapping by getting your hands dirty: first with a simple map that’ll teach you the essentials; then using a realistic product example done “cooking-show style” where most of the product ingredients are pre-prepared to allow you to quickly build a map and explore different product release strategies.
WHO IS IT FOR?
This workshop is valuable to all team members. But critical to attend are the core team members responsible for making good product decisions including:
- Product Managers or Product Owners
- User Experience practitioners or Business Analysts
- Senior Engineers
- Scrum Masters, Agile Coaches, Project Managers
WORKSHOP OUTLINE
Agile Story Fundamentals:
- Building shared understanding
- Minimizing output while maximizing outcome and impact
- Stories from idea through delivery
Story Mapping Essentials:
- Story map concepts
- Story map creation and lifecycle
- Collaboration secrets
- Simple visualizations and shared understanding
Mapping Product Opportunities
- Framing your opportunity
- Sketching a persona
- Mapping your solution
- Slicing out an incremental release strategy
- Slicing out a development strategy to reduce risk
Mapping and Product Discovery
- Design Thinking
- Learn Startup Thinking
- Finding minimum viable product experiments
(Do-It-Yourself) Professional Development: Growth Hacks for Your Career (SOLD OUT)
Jay Kaufmann
Zalando
ABOUT THE WORKSHOP
Up your skills, grow your impact and advance along your own personal career path with helpful hands-on exercises and inspiring best practices tailored to designers and product managers.
This workshop will give you the structure and support to define where you’re coming from professionally, where you want to go, and how you will get there.
We’ll identify your career anchors (the fundamental values unique to you), tap the motivations that give you direction, and construct the lighthouse that keeps you on track.
The format will provide a wealth of concrete best practices, hands-on working tools and space for participants to explore their career journeys jointly through sharing. You will take away concrete tools such as a UX-specific career matrix, 360° feedback survey, Statement of Alliance template, and professional development action canvas — all as editable documents that you can adapt to your own needs.
Together we will outline the different types of professional capabilities (hard and soft skills, behavioral habits and mindset) and hone in on those dimensions most relevant for you at this stage in your career. We will identify growth opportunities that leverage your current position and work within your sphere of influence. We will demonstrate how you can initiate and drive your own career development in any environment, regardless of whether you get direct support from your manager or company. We’ll explore why it makes sense to start where you are, talking about how (or when) frequent career moves might yield quick wins for your paycheck but hold back your professional growth.
Your facilitator brings extensive experience not only in guiding employees and mentees along their growth journey (and teaching other managers how to do so), but also in establishing career frameworks and professional development tools for large and small companies.
Though targeted to designers and product managers for their *own* growth, the workshop will also give valuable tools to design leaders and HR professionals who want to better serve designers’ professional development needs.
Synthesis, The Super Sauce (SOLD OUT)
Kara Pecknold
Frog Design
ABOUT THE WORKSHOP
You likely have spent time engaging in ethnographic research or contextual interviews. But after you’ve gathered all of these inputs and artefacts you can feel overwhelmed and ask yourself, “What do I do with all the data I’ve collected from the field?” or “How do I make this relevant to my team?” Analysing your ethnographic data in a timely and meaningful way is an important part of an human-centered product development process.
This workshop will help you to employ some synthesis methods after ethnographic research. You will learn how to identify patterns and create stories to share with your teams that ensure that people remain at the centre while also creating value for your internal teams when it comes to design directions based on insights.
You will be given the foundational inputs for good synthesis; which ensures you’ve started with a good plan and a framework to interpret the outcomes in order to share back with your teams. Through group exercises, you will learn/practice how to turn raw notes and inputs into key takeaways. Goals of the workshop include maintaining effective data capture, collaborating approaches during synthesis, insight prioritisation, and how to take these insights into a concept direction for your team.
WHO IS IT FOR?
- People who want to use more ethnographic methods in their process
- People who are keen to learn more about creating more value from field research inputs
- People who may have had ethnographic experience but want to improve synthesis outputs
No more roadmaps - how to use the GIST planning framework (SOLD OUT)
Itamar Gilad
ABOUT THE WORKSHOP
In this hands-on workshop, you will learn why roadmaps, product backlogs and project plans are failing us, and how to replace them with GIST (Goals, Ideas, Steps and Tasks) a planning framework that creates low-overhead plans that connect strategy with action and are built for change.
Participants will learn how to:
- Set goals using the northstar metric and OKRs
- Collect ideas in idea banks and prioritize using ICE and the Confidence Tool
- Validate ideas quickly through Steps, using a variety of methods
- Connect GIST planning with the Tasks planning system your team is already using
- Use various tools to manage the planning cadence
WHO IS IT FOR?
- Product managers, product management leads, Product VPs, CPOs
- Designers and design leads
- Engineering leads
- Project managers
- Data scientists
- Product marketing managers
- Senior managers and executives
Understanding Product Management (SOLD OUT)
Marcin Zaremba
Synerise
ABOUT THE WORKSHOP
This is introductory workshop for digital product management. We will uncover main forces and processes shaping product development both from high level strategy perspective and low level technological constraints. Based on real life cases I was part of we will use frameworks and decision making tools to understand how to lead product and maximize it effectiveness – especially in dynamic and hard to predict digital environment. In the end we will discuss how not to kill yourself and others working as a product manager.
You will learn:
- How to gather and understand product requirements,
- How to measure and compare product ideas that are hard to define,
- How to know your product is going the way You want,
- How to structure communications with your team and manage expectations with stakeholders
WHO IS IT FOR?
- Junior product managers,
- Students with some managerial experience,
- People wanting to change career path,
- People curious about these strange PM crowd and why they are always worried about things.
Efficient workshop techniques we use at LEGO with LEGO (SOLD OUT)
Eik Brandsgaard & Henrik Bay
LEGO
ABOUT THE WORKSHOP
Hands-on, minds-on is a motto used at LEGO when it comes to experimentation and learning. Join this workshop to get a first hand experience with some of the workshop methods used at LEGO using the LEGO brick itself. See how something as simple as a brick can help contemplate advanced ideas like complexity, teamwork and flow. #legoseriousplay
Kickstart your design system with Sketch
Javier Cuello
UEFA
ABOUT THE WORKSHOP
A Design System is a long process that usually starts with a cornerstone: a kit of the most common UI elements you’ll use in your product.
In this session you’ll learn the fundamentals of how to create a Sketch file as the first step of designing a system. The workshop will be focused on how to design elements, components and patterns that are easy to maintain, are adaptable, and can grow over time.
Javier is a long-time Sketch user who will teach you all the tips and tricks he normally uses in real projects — some of them are special for people who struggle to keep order and consistency in their workflow.
Lastly, Javier will also introduce you to the tools you’ll need to communicate your system to the developers in your team.
WHO IS IT FOR?
- UX Designers
- Product Designers
Potentially useful for:
- PMs
- Developers
Drive growth and increase conversion in eCommerce and SaaS (SOLD OUT)
Andra Baragan
Ontrack Digital
ABOUT THE WORKSHOP
Conversion Rate Optimization is now one of the top driving factors of growth in digital companies all over the world.
Take part in this hands-on, interactive CRO-based workshop that will give you a step by step framework to implementing your own winning conversion rate optimization program. Take away heaps of valuable knowledge that you can go just go back to your office and implement straight away.
During the workshop you will learn how to conduct thorough conversion research to identify all drop-off points in your conversion funnel. Learn how to generate winning testing hypotheses and the principles behind correct A/B testing and how it can help you grow your business and get more revenue.
Get the knowledge gathered in years of testing and trial-and-error in just a few hours and set the basis for growth in your company.
WHO IS IT FOR?
- Marketers with basic to medium knowledge of CRO and A/B testing
- Google Analytics users
- eCommerce business owners
- Designers wanting to expand their skill set
- Startup founders